Looks like the exact same model as a couple on aliexpress for pretty much the same price (but without the panic of missing out on a time limited deal)
http://www.aliexpress.com/item/7-Material-size-225-225-210mm-High-Quality-Precision-Reprap-Prusa-i3-DIY-3d-Printer-kit/32400852250.html
I think I'll wait until I've got a bit more disposable cash, or I impulse buy it, or I've had a few drinks.