Uh yes, I thought he meant a Facebook competitor that he possibly intended to monetize in some fashion. Still the project sounds dodgy to me. He 'loves computer systems' but doesn't really code? So he bought some off-the-shelf package instead? How could he evaluate it? 'He loves musicians/is one and knows thousands' might be a better starting point. Whatever.
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"the corruption of power may be bad, but the corruption of powerlessness is worse.'"