This term came flying over our transom t'other day.

I've heard of cyber security, but hygiene? WTF? Apparently there's some industry spawning around this concept, which (I guess) involves using a firewall, and no phishing scolds. Target market rubes, obv.

Is there any more to it?

I came up with the perfect definition:

"That which I should have done, I did not do."

marketing people gotta keep themselves employed, as ever!

The particular case strikes me as a pure VC play. Ho hum.