Cyber Hygiene wtf

From: CHYRON (DSMITHHFX)24 Feb 14:25
To: ALL1 of 4
This term came flying over our transom t'other day.

I've heard of cyber security, but hygiene? WTF? Apparently there's some industry spawning around this concept, which (I guess) involves using a firewall, and no phishing scolds. Target market rubes, obv.

Is there any more to it?
From: CHYRON (DSMITHHFX)24 Feb 15:05
To: CHYRON (DSMITHHFX) 2 of 4
I came up with the perfect definition:

"That which I should have done, I did not do."
From: milko24 Feb 17:51
To: CHYRON (DSMITHHFX) 3 of 4
marketing people gotta keep themselves employed, as ever!
From: CHYRON (DSMITHHFX)24 Feb 19:44
To: milko 4 of 4
The particular case strikes me as a pure VC play. Ho hum.