From: william (WILLIAMA)14 Nov 2020 23:12
To: graphitone 2 of 4
Depends where you are and how it's said. When I lived in Southampton it was very common and sounded perfectly normal: just a salutation with a roughly similar function to a pronoun. Just down the coast in Worthing it's hit and miss whether it sounds right or wrong. I've been called "mate" and it sounds fine whereas I've used it without thinking and been told in no uncertain terms that they're not my "mate". 
From: ANT_THOMAS16 Nov 2020 12:47
To: graphitone 3 of 4
I don't use it much and tend to only use it when I'm particularly familiar with someone. Find it a bit odd when I'm not so familiar and people use mate left right and centre.

Usually don't like it when people use overly familiar terms in general. I deal with sales people daily in my job and get it more than I'd like (nj). Got a particular customer service guy who calls me Pal, Chief, Boss, Mate, Bro. Gets right under my skin.

I guess I probably should just chill out a bit.
From: graphitone16 Nov 2020 14:22
To: ANT_THOMAS 4 of 4
I know what you mean, I think it works in peer groups, so give a feeling of solidarity among colleagues, but for 3rd parties, sales people etc, it's used as a way to ingratiate themselves on you.